Loyalty Program
£1 = 1 POINT
Accumulate discounts on your restocks.
View full benefits
Branded merchandise for retailers and brands running a Black Friday campaign. Print your logo on bags, water bottles, notebooks and apparel, and use them as the incentive that turns a discount into a reason to come back.
Start your order
Add items to your basket
Request a quote
Black Friday promotion ideas and Black Friday sale ideas are easy to find. The hard part is picking one that survives the weekend. The best Black Friday marketing ideas do not rely on cutting prices further than the competition. They give buyers a reason to choose you that a discount alone cannot.
Branded merchandise for retailers and brands running a Black Friday campaign. Print your logo on bags, water bottles, notebooks and apparel, and use them as the incentive that turns a discount into a reason to come back.
Start your order
Add items to your basket
Request a quote
Black Friday promotion ideas and Black Friday sale ideas are easy to find. The hard part is picking one that survives the weekend. The best Black Friday marketing ideas do not rely on cutting prices further than the competition. They give buyers a reason to choose you that a discount alone cannot.
Heavy discounting can cost more than it earns. If your Black Friday marketing strategy is built only on price, you train customers to wait for the sale and to value the brand less for the rest of the year.
Merchandise offers a way out. A creative Black Friday campaign that adds value rather than cutting price protects your margin and your positioning at the same time. Make sure the product is good enough to survive the comparison: a cheap giveaway does more damage than no giveaway.
Allow three to four weeks for personalised products. Late November is the busiest period of the year for print, so October is the practical deadline if you are running one.
Design online using your own artwork, or send us your files and we will prepare the proof. Stock items ship faster if you are late, and we publish cut-off dates each autumn.
Bags and drinkware. A branded bag given with a purchase gets carried out of the shop and used all year, which is exactly what a shopping-led weekend needs. Water bottles work the same way at a slightly higher price point. For web-only retailers, small flat items that fit the existing packaging cost less to ship and still land.
Order early and order once. Combining this campaign with your Christmas and new year requirements into a single print run is the largest saving available, and it avoids the autumn rush entirely. Ask about tiered pricing when you request a quote. The cost per unit falls quickly with volume.
It varies. Some promotional products start at very low quantities, while printed apparel has a minimum tied to the print run. Tell us your budget and we will suggest what fits.
Choose one good item rather than three cheap ones, and attach it to a condition. A gift with a minimum spend reads as a reward. A gift given to everyone reads as clearance.
The smarter way to shop and earn
Loyalty Program
£1 = 1 POINT
Accumulate discounts on your restocks.
View full benefitsReferral Program
200PTS. OFFERED
Earn 200 points for every friend you refer.
View full benefitsDownload the Wordans app and order whenever you need and track them easily.