White has an obvious drawback for a working jacket: it shows dirt, oil, and general grime far faster than any other colour on this list.
Yet it keeps getting picked, mostly for image reasons rather than practicality. Hospitality staff, event teams, and brands leaning into a clean, minimal aesthetic gravitate towards white because it photographs well and reads as premium in a way darker colours simply don't. If the jacket is worn primarily indoors, at a reception desk, on a stand, or in front of customers rather than on a building site, the durability trade-off matters a lot less.
White isn't the only option in the softshell range — depending on the look you're after, the catalogue also includes black, navy blue, red, and green, each suited to a different balance of visibility, formality, or brand tone.

Black Friday
Cyber Week
Christmas
Customizable Autumn–Winter Goodies
Winter Selection
