89% of the businesses claim that increasing brand awareness is one of their main goals (Latana, n.d.). However, starting with the right foot is not easy.
To succeed as a small business is necessary to choose the right products.
According to Stitch Labs (n.d.), having more choice of product colors transmits control and gives the buyers the possibility to be creative as well as to establish an emotional bond with the products as each color communicates a different feeling.
Summer is already here and at Wordans we decided to feature our basic products to make you succeed in your next summer collection!
Women Polo in cotton
Depending on which kind of business you are running whether is corporate or workwear operations, polo is a must-have for summer.
Polo shirts represent approximately one-third of one percent of the total apparel market (Wonder, n.d.).
This polo from Sol’s for women is resistant thanks to the reinforced seams and it has an excellent quality to price ratio. Plus, it is available in a wide range of colors for a total of 31 shades of colors!
Man Polo shirt
Considering how versatile this garment is, it is recommended to include a man version in your next summer collection. As customer needs are considered to be the main focus of research for newborn businesses and an established one, it is important to consider that practicality and functionality are the primary needs to respond to when it comes to consumer psychology.
This polo shirt from Sol’s is made of 100% organic cotton and available in 2 classic and insurmountable colors: black and white. However, according to Stichlabs, the average revenue per unit for an achromatic color is 15% higher than a chromatic one (Customers, 2018). For this reason, it is recommended to keep achromatic choices between your propositions to start increasing your brand awareness with the essential products for everyday life!
100% cotton t-shirt for women
One of our bestsellers featuring amazing quality and an extensive choice of colors is B&C. With a contemporary and relaxed look, this women’s T-shirt from B&C is perfect for summer, as it is lightweight and comfortable because of the 100% composition. This model is a short-sleeved t-shirt, it is available in more than 30 colors.
Which color will allow you to make better and smarter purchasing decisions?
According to experts, this navy blue is one of the colors with the highest revenue per unit. Check it out!
Men shorts in cotton
In case your brand proposition is related to a more casual style like sports business activities, then you should consider buying these shorts from B&C and personalize them with the logo of your company or with a nice slogan to boost the team building and start getting recognized.
This product is available in monochromatic shades of grey black and blue and in 4 different sizes. Get it now!
We showed you four simple and colorful products to incorporate into your collection to start increasing your brand awareness. For more, visit our website www.wordans.co.uk and follow us on @wearewordans.
Bibliography
- 6 easy ways to increase brand awareness. (n.d.). Retrieved May 07, 2021, from https://www.latana.com/post/6-ways-to-increase-and-improve-brand-awareness
- Customers. (2018, January 17). [Infographic] “color MATTERS”, which Colors sell for highest price. Retrieved May 07, 2021, from https://www.stitchlabs.com/blog/stitchs-color-matters-infographic-shows-which-colors-sell-for-highest-price/
- Wonder. (n.d.). Retrieved May 07, 2021, from https://start.askwonder.com/insights/polo-shirt-market-analysis-xtv1wk58g
