One major challenge that each fashion business has to face, when changing towards a more sustainable industry, is choosing the right products.
Nowadays brands started adapting their business models to meet the increasing demands of sustainability of their customers, who are more aware of the environmental impact of their buyings and care more. In fact, according to Gorman (2021), consumers want to see a change in brands towards more sustainable actions, and they are also willing to pay more.
For this reason, as the importance of shifting towards a sustainable approach is becoming more and more relevant, here are 4 must-have products for your business that you should incorporate in your lines!
At Wordans we are committed everyday to offer you the best solutions at the best prices in order for you to build your eco-friendly and lasting business. Maybe this is going to be your next slogan!
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Organic T-shirts – Sol’s 11990
Versatile and comfortable. Referring to sustainable clothing and production in organic cotton for your business, it might be considered for example this organic t-shirt for women by Sol’s, reference 11990. This garment stands out for its quality, design and comfort. One of our most prestigious brands, Sol’s, has created a collection of which all the fabrics come from organic farming. All the clothes in this collection are free of toxic products and the fabric components have been grown without harming the ecosystem.
A recent study appeared on Vogue Business Magazine shows that consumers are willing to pay more for sustainable products. However, this depends on the category. In particular, Generation Z seems to be more willing to pay for organic products, while old consumers seem to be less interested, according to the study (Arnett, 2020.) This might be connected to a lack of awareness concerning sustainable matters, therefore analysts suggest that the solution might swirl around public education.
What are you waiting for to make the difference?
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Unisex Sustainable Crewneck – B&C
Nowadays, the second step to make the grade is by engaging with the right audience. When choosing the core products of your business, it is determinant to keep the target in mind as it regulates the decisional process. Over the last year, sustainability has become a popular trend among Millenials and Generation Z, as they are not only more conscious but they also like sharing their values through what they wear (Gasparo, 2019). For this reason, investing in hoodies is now a smart decision.
For this reason it is recommendable to buy this hooded sweatshirt from B&C for your next collection, with an organic and with an innovative design. This eco friendly crewneck is one of our bestseller products and it complements the sporty collections. Also available in …. Colours, it might become the core product of your business.
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Organic Tote Bag – Sol’s 76900
One of the main reasons why it is tough to recycle is the use of non biodegradable fibers.
Some brands are already trying to shift and start using eco friendly materials, such as Muskin which is totally vegan and coming from mushrooms, or organic cotton. The ultimate aim is to create sustainable products while changing the business model in order to implement a circular economy.
Hence, our suggestion to start becoming more eco friendly is to count on these bags from Sol’s. Made of 100% certified organically grown cotton. They are so versatile and simple that they might be defined sustainable just for the number of different uses that they offer.
Finally, the implementation of organic cotton made products might resemble the real switch for those entrepreneurs who want to make it right.
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Organic Kidswear products
Considering the growing concern regarding sustainable matters, even parents have become more conscious about the risks of implementing a non sustainable lifestyle. Especially considering the increasing number of threats for the health of their children which are causing rashes, breathing problems and so on.
Consequently, many brands started investing on a different kind of kidswear, aiming to protect them from the usage of pesticides or from the harmful chemicals in the dyes (Sharma, 2020).
For this reason we suggest this organic baby suit from Sol’s made of certified organic cotton!
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Those are our suggestions to start or expand your own business towards a more eco friendly direction, in order to create a different value for your company and for your clients. Let us know what you think at @wearewordans and Check our website on www.wordans.co.uk.
Bibliography
- Arnett, G. (2020, October 08). How much more would you pay for a sustainable t-shirt? Retrieved April 06, 2021, from https://www.voguebusiness.com/sustainability/how-much-more-would-you-pay-for-a-sustainable-t-shirt
- Gasparo, I. (2019). Millennials and Gen Z are leading the rise of resale fashion marketplace. Retrieved April 6, 2021, from https://medium.com/@ilaria.gasparo/millennials-and- gen-z-are-leading-the-rise-of-resale-fashion-marketplace-bb24fa02ae77
- Gorman, D. (2021, March 09). Why consumers want sustainable fashion more than ever. Retrieved April 06, 2021, from https://blog.globalwebindex.com/chart-of-the-week/sustainable-fashion/
- Sharma, R. (2020, March 17). Organic kidswear: Naturally reducing the kidswear market’s carbon footprint. Retrieved April 06, 2021, from https://www.indiaretailing.com/2020/03/17/fashion/organic-kidswear-naturally-reducing-the-kidswear-markets-carbon-footprint/
